“I wanted to create a brand that resonates to sustainable well-being of the new generation. Taking care of your body and mind is an important part of our everyday journey and for us, sustainability begins in your bathroom.”

I was born in Spain and lived internationally in countries such as the UK, Chile and Sweden for over 10 years. I graduated with a degree in Marketing and Public Health, but one of my biggest passions has always been working towards more sustainable food systems. I was involved with organizations such as FAO and Malmö Stad.

In 2020, after graduating with an MA in Sustainability Leadership at Malmö University, I received the Leapfrogs Scholarship to work with my own project called Grow It, which consisted of repurposing coffee grounds to grow oyster mushrooms.

This was just the beginning of my entrepreneurial career. Today I am the CEO and Founder of Go Cirkulär, where I use circular economy models to contribute to the communities in which we operate. With the help of our customers and community, we can achieve a stronger circular world.

Go Cirkular's goal is to upcycle ingredients that would end up in waste, using them to produce skincare products that are good for the skin and the planet. For this reason, this start-up concept is very rare within the skincare sector.

We are part of Medeon Incubator and other entrepreneurial networks such as Minc, Innovation Skåne, Drivhuset and Malmö University, LTH, and more.